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Gelato

Going Big on Traditional Fare

Mr. Philippo Hardegger’s firm, Casa Italia, has expanded it’s offerings beyond gelato to include Italian coffee and pizza made with traditional methods, which will help franchisees generate steady sales throughout the day. Some firms try to reinvent the wheel, but Mr. Philippo Hardegger intends to develop a stand-out brand by doing things the old-fashioned way. The founder of home-grown gelato franchise Gelateria Italia has renamed the company Casa Italia, and expanded its offerings to include Italian coffee and pizza, all made with traditional methods at the company’s Jurong factory.